News & Updates Liugong North America Wins Big at 2024 ANA B2 Awards

June 27, 2024

Houston, Tex. - June 27, 2024 - LiuGong North America, manufacturer for the global construction equipment and material handling markets, is proud to announce they have received recognition at the Association of National Advertisers (ANA) B2 Awards for three campaign entries. The campaigns, developed and executed by their agency partner, Nelson Schmidt Inc. include:

Silver: LiuGong - Go With Lou Campaign - Integrated Marketing Program: Small to Midsize Business
Silver: LiuGong MCC Campaign - International B2B Marketing Campaign
Bronze: Dig Big Channel Program - Channel Partner Program

Award ImageThe ANA awards are the largest business-to-business marketing awards show in the world, recognizing elite marketing programs across 50 categories. Submissions are judged based on strategy, creativity and overall results. LiuGong’s award-winning campaigns competed against thousands of entries from companies and organizations across the globe.

Andrew Ryan, President of LiuGong North America, expressed pride in the company's achievements. "We are honored to be recognized among the best B2B marketing campaigns in the world. These awards reflect our dedication to deliver impactful marketing solutions that drive tangible results for our customers."

“At Nelson Schmidt, we let business outcomes speak for our work. While it is very nice to be recognized, our number one goal is to develop campaigns that deliver results for our clients. To be recognized among the world’s best B2B marketers makes this achievement even more significant,” said Dan Nelson Jr., President and CEO of Nelson Schmidt Inc.

About the Campaigns

The "Go With Lou" campaign helped develop awareness for a brand that, coupled with a difficult to pronounce name, had little recognition in the United States. The campaign cleverly utilized the American name Lou, creating brand memorability while demonstrating the brand’s credibility against the competition. During the campaign’s run LiuGong North America enjoyed not only increased revenue, but also increased dealer coverage.

Instead of showcasing machines, LiuGong’s Mexico, Caribbean and Central America (MCC) campaign demonstrated that their equipment helped those markets grow and prosper. This International B2B campaign allowed LiuGong to capture the second highest market share in Mexico for both the wheel loaders and excavators.

The Dig Big channel marketing campaign provided dealers with a turn-key program with ready-to-use assets and tips to help move inventory at the end of 2023. “The hard work that went into developing each of these award-winning campaigns represents the impact that focused and strategic marketing can have in solidifying a brand’s presence and growing their market share,” Ryan concluded.

Source: https://www.liugongna.com/blog/liugong-news/2024/06/27/liugong-north-america-wins-big-at-2024-ana-b2-awards